Reports Tab Overview

PPC Reports

There are 5 different PPC reports for you to delve into to see your PPC summaries.

PPC Metrics by Account
PPC Metrics by Campaign
PPC Metrics by AdGroup
PPC Metrics by Keyword

These reports will give you a summary of PPC metrics by account, Campaign, Adgroup and keyword over month, year and custom date ranges.

You will need these features enabled to use this report:

• Network Data Import
• PPC Tagging
• Reports Tab

PPC Top Converters

This report will give you the Top PPC converters over the total of 7 or 28 days compared against the daily average value since the last change.

You will need these features enabled to use this report:

• Network Data Import
• PPC Tagging
• Reports Tab
• Converting Goals

The report will also give the trend on the key metrics for each keyword so you can see how your keywords have been performing since their last change.

The green arrow indicates an increase in performance since the last change, red indicates a decrease in performance and grey indicates that the change to the metric is subjective.

Notable features of this report are:

• Attribution model level data, allowing you to select an attribution model to view the data in PPC Management Report Filters in the Settings feature, allowing you to show paused or deleted keywords and select or un-select each search network
• PPC Notes view and Notes create access, giving you the ability to add a note at keyword level to the change log and you can also view the change log for each keyword
• Column Sorting
• Standard .csv export